Available Tuesday, November 10, at 11am PT
Goods
crafted from tire tubes
Goods
crafted from tire tubes
Text subscribers get first dibs: shop one hour before everyone else, starting at 10am PT.
An estimated 10 million bicycle inner tubes end up in US landfills every year, where they can take hundreds of years to break down.
Making new tubes takes petroleum-based rubber and adds to greenhouse gas emissions.
Ridwell members coast to coast have kept more than 7,700 pounds of tire tubes out of the trash. Some of them went to Green Guru, our Boulder, Colorado–based partner, who has been turning old tubes into durable bike bags, wallets, and travel kits for more than 20 years.
The Tire Tube Pouch
The Tire Tube Pouch
$22
Ridwell-exclusive protective zipper pouch that helps keep stuff dry.
ON SALE NOVEMBER 10 AT 11AM PT
Text subscribers shop at 10am!
The Tire Tube Wallet
The Tire Tube Wallet
$24
Ridwell-exclusive slim wallet with a clear ID window made of upcycled vinyl.
ON SALE NOVEMBER 10 AT 11AM PT
Text subscribers shop at 10am!
The story behind the goods
Collection
Ridwellers saved 60,000+ pounds of pill bottles this year. We sent hundreds to our partner Claire at Cocoplum.
Prep
The materials were sorted, cleaned, and cut locally in Boulder, supporting the community economy.
Production
Finally, the pieces were sewn together by hand, creating wallets and pouches that will last and last.
GREEN GURUEco-conscious adventurers
Green Guru is a Boulder-based company run by a team of outdoor enthusiasts, and they’ve been turning old sports equipment into new adventure gear since 2005. Aware that most of the equipment for outdoor pursuits can be destructive to the environment, they decided to manufacture their own products in a more eco-friendly way. By saving valuable materials from landfills, Green Guru promotes “adventure with a good conscience.”
