Dropping throughout the week of Nov 9-13
Goods
crafted from denim
Goods
crafted from denim
Text subscribers get first dibs: shop one hour before everyone else, starting at 10am PT.
More than two billion pairs of jeans are produced every year, and making each one takes a lot of water, energy, and chemicals.
That’s why it’s worth getting every bit of use out of denim. When jeans end up in a landfill, the dyes and finishes used to make them can leach into soil and water.
This year, Ridwell members kept more than 23,000 pounds of denim out of landfills. Most went to local nonprofits to distribute, and some became these full-circle goods.
One side denim; one side deadstock fabric. Each is unique—we’ll surprise you with the color!
The Denim Potholder
$18
ON SALE NOVEMBER 9 AT 11AM PT
Text subscribers shop at 10am!
The Denim Doggy Bag
Perfect for those daily strolls with your furry friend. Ridwell exclusive.
$22
ON SALE NOVEMBER 12 AT 11AM PT
Text subscribers shop at 10am!
The Denim Pouch
Your waste-less ethos, printed on a human-made, multi-use denim pouch.
$26
ON SALE NOVEMBER 13 AT 11AM PT
Text subscribers shop at 10am!
The Denim Case
Each case is as unique as the jeans they were made from. And the zippers are all different, too!
$28
ON SALE NOVEMBER 13 AT 11AM PT
Text subscribers shop at 10am!
The story behind the goods
Collection
Ridwell collected 23,000+ pounds of denim from members this year and sent a batch to Portland-based factory Spooltown.
Production
Spooltown used tools that function like cookie cutters, shaping pieces to sew together into new goods. The potholder also uses deadstock fabric.
Finishing
Time for finishing touches! The colorful zippers were donated by a local shop that closed. Each pouch, case, and doggy bag has a different one.
SPOOLTOWNSewing for
social change
Spooltown is a women- and queer-owned Portland sewing factory. They say: “We believe in visible, ethical American manufacturing. We believe that people should see the process of making because it's hard. And amazing. And worthwhile. We believe that social change starts with the small decisions, and we're committed to helping build infrastructure for the new economy of makers.”
