Made from your bike inner tubes
The Tire Tube Pouch and Wallet
Available Thursday, November 21st, 11am PST
Around 10 million bicycle inner tubes are thrown away each year in the US. Not only do these discarded tubes take hundreds of years to decompose in landfills, but the production of new tubes uses non-renewable resources, and also contributes to greenhouse gas emissions.
In addition to being upcycled into new inner tubes, bicycle tubes are used to create sustainable bike bags, wallets, travel kits, and belts. Our partner Green Guru has been making durable products out of them since 2005. They received nearly 2,000 tubes from Ridwell members this year!
Ridwell-exclusive protective zipper pouch that keeps stuff dry.
$22
The Tire Tube Pouch
Ridwell-exclusive slim wallet with a clear ID window made of upcycled vinyl.
$24
The Tire Tube Wallet
ON SALE NOVEMBER 21 AT 11AM PT
Limited quantity! Green Friday Goods sold out in minutes last year.
The story behind the goods
Pickup
You kept almost 2,000 inner tubes out of landfills last year, and we sent them to our partner Green Guru.
Prep
The donated goods went to a warehouse in Boulder to be processed and sorted.
Production
The processed materials were then sewn into finished products locally, supporting the community economy while protecting the environment.
Eco-conscious adventurers
Green Guru
Green Guru is a Boulder-based company run by a team of outdoor enthusiasts, and they’ve been turning old sports equipment into new adventure gear since 2005. Aware that most of the equipment for outdoor pursuits can be destructive to the environment, they decided to manufacture their own products in a more eco-friendly way. By saving valuable materials from landfills, Green Guru promotes “adventure with a good conscience.”