New life for pre-loved denim

The Denim Case and Crossbody Bag

Available Wednesday, November 20th, 11am PST

An incredible six billion pairs of jeans are produced every year and 30% are never worn. They end up incinerated or in landfills, but Ridwell members saved more than 32,000 pounds from landfills this year. Most were passed on to local nonprofits to distribute, and some were used to make these full-circle goods.

Getting the most use out of denim is important because of its high environmental impact during production and throughout its life cycle. Synthetic dyes and finishing agents make it particularly harmful in the landfill, so thank you for keeping it out.

The Denim Case

Ridwell exclusive by Spooltown, created thanks to members in Portland saving 10,000 pounds of denim from landfills.

$30

Ridwell exclusive by Park + Coop, created thanks to members in Minneapolis saving 3,100 pounds of denim from landfills.

$58

The Denim Crossbody Bag

ON SALE NOVEMBER 20 AT 11AM PT

Limited quantity! Green Friday Goods sold out in minutes last year.

The Denim Case by Spooltown

Behind the goods:

Sewn in Portland, OR

We collected 10,000 pounds of denim in a Portland pickup, and sent some to local factory Spooltown, who turned it into cases. The colorful zippers were donated by a local sewing shop that closed.

About Spooltown

Spooltown is a woman-owned Portland sewing factory. They say: “We believe in visible, ethical American manufacturing. We believe that people should see the process of making because it's hard. And amazing. And worthwhile. We believe that social change starts with the small decisions, and we're committed to helping build infrastructure for the new economy of makers.”

The Denim Crossbody bag by Park + Coop

Behind the goods:

Hand crafted in Minneapolis, MN

We sent denim from Minneapolis members to Minnesota-based upcycler Park + Coop. They washed and sanitized it, cut it into usable sections, then sewed them together to create beautiful, fun crossbody bags.

About Park + Coop

Carmen Olsen and her sister Amyliz were on a quest to create a sustainable, practical apron for baking, while also lamenting how much fabric waste was headed to landfills. Their solution to both was to create Park + Coop, which uses salvaged jeans and other fabric to make stylish, durable goods that are helpful to you and good for the planet.

Get a sneak peek at the entire 2024 collection